About Me
Anna Paola Pascuzzi
Hand Made Shoe


Language:   English | Italiano
by Anna Paola Pascuzzi
"Italian Design will let you sell millions of shoes"

Example of one collection 1st Step: The Research

The trend research is the very first step of the footwear design.

We visit the most important footwear and component fairs in Italy (as Micam in Milan, Lineapelle in Bologna.) and in Europe (as GDS in Duesseldorf). We go around and take pictures of the most interesting shop windows (Milan, Duesseldorf, Berlin, Rome, Florence.).

After this important period of research, we make "collages" of the most important shoes published on magazines and we surf on the web too to find out the very brand new concepts for uppers and last design. Here you see some pictures taken in Rome: these pictures are the base for my example of shoe collection, shown here down below.

2nd step: Last and Heel Design
3rd step: The Upper design